Common Bond
AIA NY Center for Architecture Gala
Information

The annual gala Common Bond serves as the signature fundraising event for the Center for Architecture and its partner organization, AIA (American Institute of Architects) New York. The event brings together hundreds of people from New York’s architecture and design community to celebrate honored guests and to raise crucial funds for the Center for Architecture’s exhibitions, education programs, and scholarship fund.

Studio Loutsis developed the visual identity for Common Bond 2022, including print materials, web presence across social and marketing, and environmental graphics at the event. We built the identity on the concept of the quintessential ring as a symbol of enduring commitment, which dovetailed with the organizations’ pursuit of a “more just and equitable future”—in 2020, CFA solicited community input on the renaming of the former “Heritage Ball.”

We positioned the abstract ring formed by the letters COMMON BOND to symbolize the centrality of CFA and AIA New York to the design community in the city. Pantone Silver Metallic set against a black ground served as a nod to the metal associated with a ring. Studio Loutsis developed a system  for exploring “ring” both as a noun and as a verb—the latter represented by actual movement in digital assets, and by 3D rendering in print materials. The printed invitation serves as an example of Studio Loutsis’s core value of artistry: we designed it to be unfolded three times to become a beautiful keepsake poster that could be hung in recipients’ offices, thereby extending the reach of the event beyond a single evening.

Common Bond took place at Chelsea Pier in New York on October 27, 2022, and raised more than $1.1m for CFA’s programs.

Year
2022
Sector
Arts
Design
Services
Branding
Digital
Environments
Print
Content
Typography

PRODUCER

Margaux Ancel

CREATIVE DIRECTION

Studio Loutsis

PRINT

Publicide

SIGNAGE

Visual Graphics Systems


PHOTOGRAPHY, CASE STUDY

Matthew Keough

STUDIO LOUTSIS

Kellie Konapelsy

Taylor Loutsis

Angus Plunkett

Ian Reagan

Ryan Stewart

Typography
Helvetica Narrow, Bold; Editorial New, Regular
Website
View
Paper
65# Strathmore Cover, Midnight Black Wove

Credits

Creative Direction
Taylor Loutsis
Wordmark
Greg Gazdowicz
Strategy
Ian Reagan
Copywriter
Tara Young
Graphic Design
Taylor Loutsis
Angus Plunkett
Andrew Burgess
Ryan Stewart
Web Development
Ben Jackson, Studio Jvckson
Word Production
Shoeb Lakhi
Print Production
Publicide
Typography
Neue Haas Grotesk, Display Pro, 65 Medium
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